Amirhossein (Miros) is an Assistant Professor in the Software and AI in Business group at Leiden Institute of Advanced Computer Science, Leiden University. His research research revolves around the application of AI to management. He investigates how AI-enabled communication tools, especially social media and Gen-AI (generative-AI) agents, alter the communication patterns and narratives within which firms and strategic decision makers operate, leading to behavioral change. He combines observational and experimental designs, particularly leveraging advanced AI tools to investigate these questions. He holds a PhD in Strategy and Entrepreneurship from UCL School of Management.